CAMPAIGN SUCCESS

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MAX'S MGMT. APPROACHED US TO HELP MARKET HIS DEBUT SOLO SINGLE - 'BARCELONA' WITH A STREAMING STRATEGY. OUR CAMPAIGN RESULTED IN EDITORIAL PLAYLIST PLACEMENTS ON APPLE MUSIC, DEEZER, TIDAL & SPOTIFY INCL. UK, USA, SWEDEN & MALAYSIA. HELPING TO GENERATE IN EXCESS OF 3.5+ MILLION STREAMS ON SPOTIFY ALONE.

SINCE THE BREAK-OUT SUCCESS OF 'BE THE ONE' THROUGH TO ALL OF HER SUBSEQUENT RELEASES INCL. IN 2020, WE'VE SECURED MASSIVE IN-STORE AIRPLAY COVERAGE IN OVER 100 NATIONAL & INTERNATIONAL, BRANDS INCL. H&M, DIESEL, TOPSHOP, JD, NIKE, VIRGIN ACTIVE, MDDONALD'S & O2, HELPING HER MUSIC TO CONTINUE TO REACH THE WIDEST AUDIENCES POSSIBLE, SPANNING MULTI-MILLION WEEKLY FOOTFALL/REACH.

AS A 17 YEAR OLD INDEPENDENT EMERGING ARTIST, WE WORKED WITH RIKA & HER MGMT. ON 2 SUCCESSFUL RELEASES, COVERING MAJOR LABEL PLAYLISTING, NATIONAL RADIO PROMOTION, DIGITAL MUSIC PR COVERAGE & IN-STORE AIRPLAY. FOLLOWING OUR DEVELOPMENT WORK WITH RIKA, SHE THEN SIGNED TO VIRGIN EMI RECORDS, U.K.

WE WORKED WITH 16 YEAR OLD KEELIE ON 2 RELEASES, SECURING PROFILE & CREDIBILITY-ENHANCING IN THE FORM OF AIRPLAY ON UK NATIONAL RADIO WITH SUPPORT FROM BBC RADIO 2 (RYLAN CLARK-NEAL), KISS FM UK, GAYDIO, PLUS MULTIPLE DIGITAL PRESS WRITE-UPS & MAJOR IN-STORE AIRPLAY, WITH EDITORIAL SUPPORT FROM TIDAL. WE SET UP AN AWARENESS-RAISING TIKTOK CHALLENGE, HELPING KEELIE GAIN FURTHER CREDIBILITY WITH HER 1st WAVE OF FANS ON THE PLATORM. THIS TRACTION TO DATE HAS PLAYED A VITAL ROLE IN PAVING THE WAY FOR CURRENT & FUTURE SUCCESS.

RISING GERMAN SINGER-SONGWRITER/PRODUCER/ARTIST - AYAY - APPROACHED US TO WORK ON AN INFLUENCER MARKETING CAMPAIGN FOR HIS NEW TRACK. WE HELPED FORMULATE A TIKTOK CHALLENGE THAT TO DATE HAS RESULTED IN 4.3 MILLION VIRAL VIEWS & OVER 4K VIDEOS MADE. WE ALSO EXECUTED SUCCESSFUL IN-STORE PROMO, TOPSIFY PLAYLISTING & YOUTUBE MARKETING, HELPING AYAY TO REACH FRESH AUDIENCES & INCREASE FOLLOWERS & FANS.

WHEN ALEX'S MGMT. APPROACHED US TO GET ATTENTION & TRACTION FOR HIS SOLO RELEASES, WE DEVISED MUSIC PROMOTION STRATEGIES COMBINING STREAMING MARKETING, DIGITAL MUSIC PR, IN-STORE AIRPLAY & YOUTUBE PROMO. ALEX WAS PLACED IN SPOTIFY'S NEW MUSIC FRIDAY GERMANY & SWITZERLAND PLUS GERMANY'S PRESTIGIOUS POP BRANDNEU PLAYLIST. THE AWARENESS & TRACTION GENERATED HELPED OPEN UP GERMANY/EUROPE AS ALEX'S BIGGEST  LIVE/TOURING MARKET.

WHEN RISING U.K ARTIST BEREN OLIVIA WANTED A BIG PUSH TO GET AS MUCH ATTENTION AS POSSIBLE FOR HER FIRST RELEASE OF 2020 - BLACK MAGIC - & TO HELP CREATE THE IDEAL CONDITIONS FOR POTENTIAL FUTURE EDITORIAL SUPPORT AT SPOTIFY, WE PUT INTO PLACE A COMBINATION OF DSP STREAMING MARKETING, DIGITAL MUSIC PR & PRESS, YOUTUBE PROMO & RADIO PLUGGING. WITH MULTIPLE PRESS PLACEMENTS SECURED, INCREASED AWARENESS GAINED AT RADIO 1 & CAPITAL RADIO & HEALTHY LISTENERS ON SPOTIFY, INCL. PLAYLIST SUPPORT FROM WARNER MUSIC'S TOPSIFY, BEREN'S FOLLOW-UP -  'FALLING UP' - WENT STRAIGHT ONTO SPOTIFY'S NEW POP UK EDITORIAL PLAYLIST ON IT'S DAY OF RELEASE. 

INDEPENDENT ARTIST & MATRIX CLIENT - IDOLISING NOVA - ENGAGED US TO SEEK OUT TRACTION FOR THEIR NEW RELEASE 'STUCK IN YOUR MIND'. WE DEVISED A PLAN COMPRISING OF DSP STREAMING MARKETING, DIGITAL MUSIC PR, IN-STORE AIRPLAY & YOUTUBE. HELPING TO CREATE THE RIGHT CONDITIONS FOR THE TRACK TO SUCCEED DIGITALLY,  IT WAS SUBSEQUENTLY ADDED TO SPOTIFY'S FRESH FINDS: POP PLAYLIST (85K+ FOLLOWERS) & WENT ON TO ACHIEVE OVER 100K STREAMS. WE ALSO SECURED MASSIVE INTERNATIONAL IN-STORE AIRPLAY ACROSS UK/EUROPE, SPANNING x13 BRANDS, INCL. JACK WILLS & VANS NATIONALLY ACROSS THE U.K. 

MATRIX CLIENT & BELGIAN INDEPENDENT ARTIST & COMPOSER - OZARK HENRY -  WANTED A  BESPOKE PLAN TO HELP HIS NEW MUSIC TO GET MORE ATTENTION, TRACTION, STREAMS, FOLLOWERS & FANS. WE DID JUST THAT, SETTING UP A SPOTIFY PRE-SAVE CAMPAIGN THAT RESULTED IN OVER 200 PRE-SAVES, WITH HIS LOCK-DOWN TRACK - 'WE WILL MEET AGAIN' - SECURING JUST UNDER 100K STREAMS ON SPOTIFY, INCL. SUPPORT FROM WARNER MUSIC'S TOPSIFY. WE ALSO SET UP A POST-RELEASE FAN GROWTH PLAN ON SPOTIFY, THAT RESULTED OVER 28 DAYS, IN A FURTHER 1000+ NEW SPOTIFY FOLLOWERS, WITH A 30% INCREASE IN INSTAGRAM FOLLOWERS. WE ARE STILL TODAY, SEEING RESIDUAL STREAMING, FAN & FOLLOWER GROWTH.

FINNISH METAL BAND LOST SOCIETY WANTED US TO HELP THEM WITH DIGITAL & PHYSICAL GLOBAL DISTRIBUTION & UK NATIONAL RADIO PROMOTION. WE WORKED WITH THE BAND ON A RANGE OF TRACKS & A RECENT ALBUM. TO DATE, VIA OUR DISTRIBUTION WING - MTX MUSIC -, THE BAND HAVE NOW HAD SIGNIFICANT EDITORIAL SUPPORT WITH MILLIONS OF STREAMS ACROSS  SPOTIFY, APPLE, DEEZER & AMAZON MUSIC, PLUS THOUSANDS OF PHYSICAL/VINYL SALES. UK NATIONAL RADIO (Specialist) HAVE SUPPORTED WITH REPEAT PLAYLISTING ON KERRANG!, TOTAL ROCK & PRIMORDIAL, REACHING MILLIONS OF COLLECTIVE LISTENERS & HELPING TO EXPAND THEIR AUDIENCE.