MUSIC PROMOTION SERVICES // CAMPAIGN SUCCESS

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RED BULL RECORDS ASKED US TO ASSIST WITH DIGITAL STREAMING MARKETING & MUSIC PROMOTION ON SPOTIFY, FOR THEIR ARTIST - SAD ALEX: 'i'm glad that you found someone'. OUR MUSIC PROMOTION SERVICES FOCUSED ON ORGANIC SPOTIFY PLAYLISTING, STREAMING, LISTENER & FOLLOWER GROWTH. OVER 42 DAYS, (& ALONGSIDE STRONG INITIAL EDITORIAL SUPPORT FROM SPOTIFY), OUR WORK HELPED GENERATE 2000+ STREAMS PER DAY & OVER 2000 NEW SPOTIFY FOLLOWERS; AVERAGING 47 NEW FANS PER DAY. OUR MUSIC MARKETING ALSO HELPED TRIGGER 90,000+ ALGORITHMIC STREAMS (DISCOVER WEEKLY, RELEASE RADAR & RADIO), PLUS OFFICIAL EDITORIAL PERSONALISED SUPPORT ON SPOTIFY; SEVERAL WEEKS AFTER RELEASE. TO DATE, OVER 23,000 USER-GENERATED PLAYLISTS HAVE FEATURED THE TRACK ON SPOTIFY, WITH OVER 55,000 TRACK SAVES. 

SINCE THE BREAK-OUT SUCCESS OF 'BE THE ONE' THROUGH TO ALL OF HER SUBSEQUENT RELEASES INCL. IN 2020, AS PART OF OUR MUSIC PROMOTION SERVICES, WE'VE SECURED MASSIVE IN-STORE AIRPLAY COVERAGE FOR DUA LIPA IN OVER 100 NATIONAL & INTERNATIONAL BRANDS, INCL. H&M, DIESEL, TOPSHOP, JD, NIKE, VIRGIN ACTIVE, MDDONALD'S & O2, HELPING HER MUSIC TO CONTINUE TO REACH THE WIDEST AUDIENCES POSSIBLE, SPANNING MULTI-MILLION WEEKLY FOOTFALL & REACH. WE'RE DOING THE SAME THING WITH OUR IN-STORE AIRPLAY MUSIC MARKETING, FOR INDEPENDENT ARTISTS TOO.

WE PROVIDED MUSIC PROMOTION SERVICES FOR 16 YEAR OLD LONDON-BASED INDEPENDENT ARTIST Z1NO's DEBUT RELEASE - 'PHASES FREESTYLE'. PUTTING INTO PLACE A SPOTIFY PLAYLISTING, STREAMING, LISTENER & FOLLOWER GROWTH CAMPAIGN, THE TRACK WAS ADDED INTO 400+ USER-GENERATED PLAYLISTS ON SPOTIFY, INCL. SUPPORT FROM DIGSTER (UNIVERSAL MUSIC) ON Apple Music. THIS HELPED ACTIVATE ALGORITHMIC STREAMING (DISCOVER WEEKLY, RELEASE RADAR & RADIO), TAKING THE  TRACK TO A RESPECTABLE 68K+ STREAMS, OUR MUSIC MARKETING HELPED ACHIEVE OVER 2.5K ORGANIC TRACK SAVES ON SPOTIFY, WITH A 17,000% INCREASE IN NEW FOLLOWERS, IN JUST 28 DAYS. THE VIDEO ON YOUTUBE HAS ALSO ATTRACTED HEALTHY ORGANIC SUPPORT, WITH TANGIBLE ENGAGEMENT (COMMENTS, LIKES & SUBSCRIBER GROWTH); ALL OF WHICH WILL STRENGTHEN Z1NO's CHANCES. OF FUTURE SUCCESS, GOING FORWARD.

MAX GEORGE'S MGMT. APPROACHED US TO HELP PROVIDE MUSIC PROMOTION SERVICES TO MARKET HIS DEBUT SOLO SINGLE - 'BARCELONA' - WITH A STREAMING LED STRATEGY. OUR ORGANIC MUSIC MARKETING CAMPAIGN HELPED OPEN UP THE OPPORTUNITIES FOR EDITORIAL PLAYLIST PLACEMENTS ON APPLE MUSIC, DEEZER, TIDAL & SPOTIFY INCL. UK, USA, SWEDEN & MALAYSIA. HELPING GENERATE 3.5+ MILLION STREAMS ON SPOTIFY ALONE.

AS A 17 YEAR OLD INDEPENDENT EMERGING ARTIST, WE WORKED WITH RIKA & HER MGMT. ON 2 SUCCESSFUL MUSIC MARKETING CAMPAIGN RELEASES, SPANNING A RANGE OF MUSIC PROMOTION SERVICES, INCLUDING MAJOR LABEL PLAYLISTING, NATIONAL RADIO PROMOTION, DIGITAL MUSIC PR COVERAGE & IN-STORE AIRPLAY. FOLLOWING ON FROM THE ARTIST DEVELOPMENT WORK WITH RIKA, SHE WAS THEN SIGNED TO VIRGIN / EMI RECORDS, U.K.

WE WORKED WITH 16 YEAR OLD KEELIE ON 2 RELEASES, SECURING PROFILE & CREDIBILITY-ENHANCING MUSIC PROMOTION & MUSIC MARKETING OPPORTUNITIES FOR HER, IN THE FORM OF AIRPLAY ON UK NATIONAL RADIO WITH SUPPORT FROM BBC RADIO 2 (RYLAN CLARK-NEAL), KISS FM UK, GAYDIO, OTHER MUSIC PROMOTION SERVICES INCLUDED SECURING MULTIPLE, DIGITAL PRESS & MUSIC PR WRITE-UPS & MAJOR IN-STORE AIRPLAY, WITH EDITORIAL SUPPORT FROM TIDAL. WE ADDITIONALLY SET UP AN AWARENESS-RAISING TIKTOK CHALLENGE, HELPING KEELIE GAIN FURTHER CREDIBILITY WITH HER 1st WAVE OF FANS ON THE PLATORM. THIS TRACTION TO DATE HAS PLAYED A VITAL ROLE IN PAVING THE WAY FOR CURRENT & FUTURE SUCCESS.

RISING GERMAN SINGER-SONGWRITER/PRODUCER/ARTIST - AYAY - APPROACHED US TO WORK ON AN INFLUENCER MARKETING MUSIC PROMOTION CAMPAIGN FOR HIS NEW TRACK. WE HELPED FORMULATE A TIKTOK CHALLENGE THAT TO DATE HAS RESULTED IN OVER 4.3 MILLION VIRAL VIEWS & OVER 4K VIDEOS MADE. WE ALSO EXECUTED SUCCESSFUL IN-STORE PROMO, TOPSIFY PLAYLISTING & ORGANIC YOUTUBE MARKETING AS PART OF OUR MUSIC PROMOTION SERVICES, HELPING AYAY TO REACH FRESH AUDIENCES & INCREASE FOLLOWERS & FANS.

WHEN ALEX'S MGMT. APPROACHED US TO SECURE MORE MUSIC MARKETING ATTENTION & TRACTION FOR HIS SOLO RELEASES, WE DEVISED FRESH MUSIC PROMOTION STRATEGIES, WITH MUSIC PROMOTION SERVICES ENCOMPASSING: STREAMING MARKETING, DIGITAL MUSIC PR, IN-STORE AIRPLAY & YOUTUBE PROMO. ALEX WAS PLACED IN SPOTIFY'S NEW MUSIC FRIDAY GERMANY & SWITZERLAND, PLUS GERMANY'S PRESTIGIOUS POP BRANDNEU PLAYLIST. THE AWARENESS & TRACTION GENERATED HELPED OPEN UP GERMANY/EUROPE AS ALEX'S BIGGEST  LIVE/TOURING MARKET.

WHEN RISING U.K ARTIST BEREN OLIVIA WANTED A BIG INITIAL MUSIC MARKETING PUSH TO GET AS MUCH ATTENTION & VISIBILITY AS POSSIBLE FOR HER FIRST RELEASE OF 2020 - BLACK MAGIC - & TO HELP CREATE THE IDEAL CONDITIONS FOR POTENTIAL FUTURE EDITORIAL SUPPORT AT SPOTIFY, WE PUT INTO PLACE MUSIC PROMOTION SERVICES COMPRISING OF DSP STREAMING MARKETING, DIGITAL MUSIC PR & PRESS, YOUTUBE PROMO & RADIO PLUGGING. WITH MULTIPLE PRESS PLACEMENTS SECURED, INCREASED AWARENESS GAINED AT RADIO 1 & CAPITAL RADIO & HEALTHY LISTENERS ON SPOTIFY, INCL. PLAYLIST SUPPORT FROM WARNER MUSIC'S TOPSIFY, BEREN'S FOLLOW-UP -  'FALLING UP' - THEN WENT STRAIGHT ONTO SPOTIFY'S NEW POP UK EDITORIAL PLAYLIST, ON ITS FIRST DAY OF RELEASE. 

INDEPENDENT ARTIST & MATRIX CLIENT - IDOLISING NOVA - WANTED PROFESSIONAL MUSIC PROMOTION SERVICES & TO SEEK OUT MUSIC MARKETING TRACTION FOR THEIR NEW RELEASE 'STUCK IN YOUR MIND'. SO WE DEVISED A PLAN COMPRISING OF DSP STREAMING MARKETING, DIGITAL MUSIC PR, IN-STORE AIRPLAY & YOUTUBE. HELPING TO CREATE THE RIGHT CONDITIONS FOR THE TRACK TO SUCCEED DIGITALLY,  IT WAS SUBSEQUENTLY ADDED TO SPOTIFY'S FRESH FINDS: POP PLAYLIST (85K+ FOLLOWERS) & WENT ON TO ACHIEVE OVER 100K STREAMS. WE ALSO SECURED MASSIVE INTERNATIONAL IN-STORE AIRPLAY ACROSS UK/EUROPE, SPANNING x13 BRANDS, INCL. JACK WILLS & VANS NATIONALLY ACROSS THE U.K. 

MATRIX CLIENT & BELGIAN INDEPENDENT ARTIST & COMPOSER - OZARK HENRY -  WANTED A  BESPOKE PLAN TO HELP HIS NEW MUSIC TO GET MORE ATTENTION, TRACTION, STREAMS, FOLLOWERS & FANS. WE DID JUST THAT, SETTING UP A SPOTIFY PRE-SAVE CAMPAIGN THAT RESULTED IN OVER 200 PRE-SAVES, WITH HIS LOCK-DOWN TRACK - 'WE WILL MEET AGAIN' - SECURING JUST UNDER 100K STREAMS ON SPOTIFY, INCL. SUPPORT FROM WARNER MUSIC'S TOPSIFY. WE ALSO SET UP A POST-RELEASE FAN GROWTH PLAN ON SPOTIFY, THAT RESULTED OVER 28 DAYS, IN A FURTHER 1000+ NEW SPOTIFY FOLLOWERS, WITH A 30% INCREASE IN INSTAGRAM FOLLOWERS. WE ARE STILL TODAY, SEEING RESIDUAL STREAMING, FAN & FOLLOWER GROWTH.

FINNISH METAL BAND LOST SOCIETY WANTED US TO HELP THEM WITH DIGITAL & PHYSICAL GLOBAL DISTRIBUTION & MUSIC PROMOTION SERVICES IN THE FORM OF UK NATIONAL RADIO PROMOTION. WE WORKED WITH THE BAND ON A RANGE OF TRACKS & A RECENT ALBUM. TO DATE, VIA OUR DISTRIBUTION WING - MTX MUSIC -, THE BAND HAVE NOW HAD SIGNIFICANT EDITORIAL SUPPORT WITH MILLIONS OF STREAMS ACROSS  SPOTIFY, APPLE, DEEZER & AMAZON MUSIC, PLUS THOUSANDS OF PHYSICAL/VINYL SALES. UK NATIONAL RADIO (Specialist) HAVE SUPPORTED WITH REPEAT PLAYLISTING ON KERRANG!, TOTAL ROCK & PRIMORDIAL, REACHING MILLIONS OF COLLECTIVE LISTENERS & HELPING TO EXPAND THEIR AUDIENCE.